Zenni Optical Partners with Penn State Athletics for Increased Fan Visibility
The partnership combines exclusive Penn State eyewear, student-athlete collaborations and fan experiences through 2029.
UNIVERSITY PARK, PA / NOVATO, CA / NEW YORK, NY (September 16, 2026) – Zenni Optical, the eyewear industry’s leading online retailer, today announced a partnership with Penn State Athletics, naming the company the Official Eyewear of Penn State Athletics through 2029. The agreement was brokered by Penn State Sports Enterprises, the exclusive multimedia rights holder for Penn State Athletics powered by Playfly Sports, the sports industry’s leading revenue maximization company.
The partnership brings together two brands committed to performance, innovation and accessibility, creating new ways for Zenni to connect with Penn State students, student-athletes and fans. As part of the partnership, Zenni will introduce a Penn State colorway collection designed to complement Nittany Lions apparel and give fans a new way to showcase their Penn State pride. Fans can explore the Penn State colorway collection at zennioptical.com/b/nittany-lions.
“We’re thrilled to partner with Zenni and excited about the opportunities to help the brand stand out in creative, meaningful ways,” said Daniel Solomon, Vice President, Corporate Partnerships at Penn State Sports Enterprises. “This is a category that gives us the freedom to have fun, think differently, and create engaging experiences for Penn State fans. We can’t wait to bring fresh ideas to life together and create a partnership that helps provide eyewear access to our students, fans, and student-athletes here at Penn State.”
“At Zenni, we have a longstanding history of providing high-quality eyewear at a competitive price to fans and athletes alike,” said Veronica Alcaro, Vice President of Brand at Zenni Optical. “Through this partnership with Penn State, we’re expanding our presence in sports and bringing our products to help students perform better everywhere from the classroom to the field.”
XXX
ABOUT ZENNI OPTICAL
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames—curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, the company has upended the traditional retail model to become the leader in U.S. online eyewear, with over 70 million frames sold worldwide. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit zenni.com/press.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
