Boston Legacy FC Announces Multiyear Partnership with Playfly Sports
NEW YORK / BOSTON (November 11, 2026) — Boston Legacy FC (BLFC) of the National Women's Soccer League (NWSL) today announced a comprehensive ticket sales, premium sales, consulting, and research partnership with Playfly Sports, the sports industry's leading revenue maximization company.
Playfly will serve as an extension of and collaborator with the club’s in-house team to provide end-to-end support. Playfly will develop and execute a customized sales and service structure for the Club’s ticket and premium inventory, beginning with sales for the existing stadium at Centerville Bank Stadium while preparing data-backed strategy and packaging for the team’s move into the upgraded White Stadium for the 2028 season. Led by Jack Luce, Vice President, Strategy & Special Projects, Playfly will also conduct in-depth fan surveying, premium space ideation, price benchmarking, and custom migration modeling to ensure BLFC maximizes the facilities and seating at White Stadium for match days.
“We’re building momentum as a club and investing in the resources to match our ambitions,” said Jennifer van Dijk, Team President of Boston Legacy FC. “Partnering with Playfly Sports positions us to grow our fan base, deepen connection with our communities, and deliver a world-class experience. It’s an important step in building a sustainable organization that competes at the highest level in the nation’s best sports city.”
Playfly's deep revenue-generating experience in the Boston and New England area will support BLFC's ambitious goals. The partnership will be led by 20-year industry veteran, including the last 11 with Playfly, and Group Vice President, Justin Morelli.
“We’re proud to partner with Boston Legacy FC at such an exciting and pivotal moment for the Club. Together, we will build a best-in-class ticketing, premium sales, and service operation that supports the Club today while laying a strong foundation for White Stadium and beyond,” said Chad Cardinal, Senior Vice President and Head of Playfly Ticketing, Premium and Hospitality Properties, Playfly Sports. “The voice of the fan will be at the heart of this work, with meaningful research, data, and analytics informing the stadium’s pricing, packaging, and overall experience offerings. This is a unique opportunity to pair long-term strategy with day-to-day execution, and we’re eager to help Boston Legacy FC deepen its relationships with supporters and bring its ambitious vision to life.”
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CONTACTS:
Playfly Sports
Danaé Joumard
Director, Marketing and Communications
Boston Legacy FC
Sara Rooke
Senior Director of Communications
ABOUT BOSTON LEGACY FOOTBALL CLUB
Boston Legacy FC is the 15th team in the National Women’s Soccer League (NWSL). Founded and led by women, the club is committed to creating a home for the greatest women athletes of our time, building upon the supercharged legacy of Boston’s historic sports teams, cultivating a community of fans with impact at its core, and forging new connections across our city through sport. For more information, please visit bostonlegacyfc.com or its social media platforms – LinkedIn, Instagram, Twitter (X), Tiktok, Bluesky, Facebook.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,200+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on LinkedIn, Instagram, and X, or visit www.Playfly.com
