Whiteout Agave Company & Penn State Athletics Partner, Launching Whiteout Blitz as Official Tequila RTD

Whiteout Agave Company, a Penn State Football alum-led premium spirits brand, brings Ready-to-Drink Tequila to Beaver Stadium and marquee Penn State athletic events

STATE COLLEGE, Pa. (January 26, 2026) — Whiteout Agave Company, the premium spirits brand founded by former Penn State football captains and NFL veterans Michael Mauti and Christian Hackenberg, today announced a partnership with Penn State Athletics to promote Whiteout Blitz, the brand’s Ready-to-Drink (RTD) Tequila.

Promotion for the partnership will begin at the Penn State Winter Classic outdoor hockey event at Beaver Stadium on January 31 and expand with the designation of Whiteout Blitz as the Official RTD Tequila of Penn State Athletics in July 2026 as well as prominent visibility during marquee events such as the Penn State White Out football game this Fall.  

Playfly Sports brokered the agreement and includes venue presence, premium signage, digital and social integrations, and select game-day activations designed to enhance premium hospitality and fan experiences.

“Founded by former Penn State Football legends, Whiteout Blitz aligns naturally with the passion, pride, and tradition that define Penn State Athletics,” said Daniel Solomon, Vice President of Corporate Partnerships for Penn State Sports Enterprises. “This partnership gives us a rare chance to unite that legacy with the most electric event in all of college athletics: the Penn State White Out. Together, we’re bringing the energy, intensity, and unforgettable atmosphere of a White Out to life, beyond game day.”

For Whiteout, the partnership represents a long-term investment in culture, place, and shared experience, one rooted in the founders’ belief that iconic venues create meaning beyond the game itself.

“When a brand respects the place and the people first, the experience takes care of itself. From the beginning, this brand was meant to live where Penn State culture comes together - places where moments are shared, and celebrations feel earned.” said Michael Mauti, Co-Founder of Whiteout Agave Company and Penn State Football Alum. “We’re excited to bring Whiteout Blitz into these iconic venues, which allows us to unite with Penn Staters and celebrate the moments that connect this community.”

ABOUT WHITEOUT AGAVE COMPANY

Whiteout Agave Company is a premium spirits brand founded by former Penn State football captains and NFL veterans Michael Mauti and Christian Hackenberg. Inspired by the iconic White Out tradition, the brand blends authentic 100% Blue Agave Tequila craftsmanship with modern sports culture, focusing on celebration, connection, and shared experience. Whiteout Blitz is the company’s Ready-to-Drink tequila cocktail offering, designed for live-event and social occasions. For more info visit whiteouttequila.com

ABOUT PLAYFLY SPORTS

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.

Whiteout™ and Whiteout Blitz™ are registered trademarks of Whiteout Agave Company, LLC.

Media contacts:

Whiteout Agave: media@whiteoutagave.com

Playfly Sports: danae.joumard@playfly.com