University of Denver Extends Ticketing Partnership with Playfly Sports
NEW YORK / DENVER, CO (September 22, 2026) — The University of Denver (DU) today announced it has extended its ticketing partnership with Playfly Sports, the sports industry’s leading revenue maximization company.
Playfly has served as DU’s partner on ticket sales, service, consulting, and on-site training, since 2017, driving over $40M in ticket sales revenue. This new deal will extend until 2031. Playfly will also aid DU as it transitions to the West Coast Conference beginning with the 2026-27 academic year.
"Playfly delivers an outstanding ROI with top-notch customer service," said Angel Field, Deputy Athletic Director at Denver Athletics. "They align with our values and work side-by-side with us to champion our strategic goals. We are excited to extend this partnership and continue growing together."
“There is no greater compliment in our business than a partner choosing to continue its relationship with our organization. We are especially grateful for the opportunity to work with Denver across so many facets of the business, from ticket sales and customer service to consulting, on-site training, and database marketing,” said Chad Cardinal, Senior Vice President and Head of Playfly Aspire Properties, Playfly Sports.
“Just as importantly, we value the people behind this partnership and the trust they have placed in our team. We’re grateful for what we’ve accomplished together and excited about the opportunities ahead.”
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
