The University of Tulsa Adds Luxury Suites at the Donald W. Reynolds Center with Playfly Sports
NEW YORK / TULSA, OK (September 23, 2026) – The University of Tulsa today announced that in conjunction with its ticket sales partner Playfly Sports, the sports industry’s leading revenue maximization company, it will expand its premium seating offerings in advance of 2026-27 basketball season.
Tulsa will add four luxury suites to the Donald W. Reynolds Center, ahead of the upcoming basketball season. The luxury suites will contain 16 seats, a television, opportunity for private catering and drinks all from the best view in the arena. Playfly, which has served as Tulsa’s partner for ticket sales, service, and donor-relationship management since 2021, will provide the upfront capital for this renovation.
“In our time working with Playfly, they have been an outstanding partner, helping us sell out all football premium seating for three consecutive years,” said Justin Moore, Vice President and Director of Athletics, University of Tulsa. “Coming off the heels of a great basketball season last year, we want to capitalize on this opportunity and are confident that now is the right time to secure additional premium seating for our Golden Hurricane fans.”
“We have seen through our research that premium inventory is a highly desired category by fans across the board, and through this addition, Tulsa is making a strong investment in the future of their basketball programs,” said Chad Cardinal, Senior Vice President and Head of Playfly Ticketing & Hospitality Properties. “We believe in the revenue generation capabilities of providing premium seating to passionate fans, and are proud to support our partners in providing the upfront capital needed to execute and accelerate long-term gains.”
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com