Seasoned Sports Media Executive Chris Bevilacqua Joins Playfly Sports' Board of Directors

• Sports, media and technology industry veteran, Chris Bevilacqua, joins Playfly Sports’ Board to accelerate next phase of growth.

• The new board appointment comes on the heels of Major League Baseball’s Chris Marinak joining Playfly as President.

• Playfly Sports continues to bolster its leadership team, paving the way for new industry standards by supporting partners through seismic industry changes in pro, college and youth sports.

NEW YORK, NY, March 12, 2026 – Playfly Sports, the sports industry’s leading revenue maximization company, today announced the addition of Chris Bevilacqua to its Board of Directors. As an Independent Director, Chris will join other highly regarded and impactful board members to guide Playfly into its next phase of accelerated growth.

Bevilacqua brings a distinguished track record of expertise, industry credentials, and deep relationships that will further strengthen the company’s trajectory. As co-founder and former CEO of Simplebet, a leading fan engagement and sports betting data and technology company focused on real-time micro-betting and in-play fan engagement solutions acquired by DraftKings in 2024, Bevilacqua will push innovation forward at Playfly, building on its visionary track record. Currently serving as a Senior Advisor at Rothschild & Co and a Strategic Partner at Smash Sports, he will leverage his extensive experience and insight to reinforce Playfly’s leadership position across sports media, sponsorship, and advisory and services.

Additionally, he co-founded Bevilacqua Helfant Ventures, a sports and media advisory and investment firm focused on scaling sports and entertainment businesses, and was previously Chairman & CEO of CAA Sports Media Ventures, as well as co-founder and former President of College Sports Television (CSTV), the first ever 24-hour college sports cable TV network sold to CBS Corporation in 2006 and is now CBSS Sports Network.

“Chris represents a perfect mix of deep industry tenure and visionary approach. His 30+ years of experience and his eye for innovation will help us identify and fill market gaps even more swiftly, all while continuing to deliver top-tier services to our partners,” said Craig Sloan, Playfly CEO. “Five years in, Playfly is not slowing down and Chris will help us keep growing with an entrepreneurial and nimble mindset.”

“What Craig and the Playfly team have built in such a short amount of time is nothing short of incredible, and I’m honored to join the team as an independent Board Member,” said Chris Bevilacqua. “I look forward to applying my expertise to the new challenges and opportunities of today’s sports marketing ecosystem.”

Kevin McAllister, Founder and Managing Partner of Access Holdings, Playfly’s majority owner, said “Playfly has built a sports commercialization engine with reach, scale, and impact that is unmatched in the industry. Its unique market positioning and talented leadership team, combined with Chris’ impressive expertise and industry knowledge, will unlock new opportunities and a continued trajectory of growth and leadership.”

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ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com

ABOUT ACCESS HOLDINGS

Access Holdings is a next-generation alternative asset manager providing investors with access to the lower middle market. Founded in 2013, Access Holdings has approximately $2.3 billion in assets under management. The firm implements its data-driven operating model – The Access Edge – to partner with lower middle market businesses in industries essential to economic growth and resilience. For more information, please visit www.accessholdings.com