Playfly Sports Expands Exclusive Sales Partnership with Scripps Sports' Regional Sports Properties
NEW YORK, NY (September 24, 2026)– Playfly Sports, the sports industry’s leading revenue maximization company, and Scripps Sports, which serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach, today announced a five-year extension to their exclusive sales partnership.
As part of the partnership extension, Playfly will continue to support sales for the recently expanded Scripps Sports regional portfolio, now comprised of eight professional teams: The Florida Panthers, Las Vegas Golden Knights, Utah Mammoth, Tampa Bay Lightning, and the Nashville Predators of the National Hockey League; the Detroit Pistons of the National Basketball Association, the Las Vegas Aces of the the Women’s National Basketball Association, and the Denver Summit FC of the National Women’s Soccer League. Playfly Sports will maximize the value of the local inventory in the national media marketplace through its 2,200+ brand relationships and local viewership data and insights.
“This partnership brings together Playfly’s deep connections across the sports marketplace with Scripps’ premium inventory and extensive reach, giving advertisers more powerful ways to connect with highly engaged sports fans,” said Brian Lawlor, President of Scripps Sports. “Together, we can build integrated solutions that deliver both national scale and meaningful local relevance.”
“Scripps has built one of the most attractive local rights portfolios in the industry and we're appreciative of their continued trust in Playfly to help maximize the value of those assets," said Nick Cartan, Managing Director of Playfly Media. "Over the past couple years, we've worked hard to modernize our media sales approach by expanding our sales resources, operational platforms, data, and market relationships to create and capture demand in new ways for our partners. As the Scripps portfolio continues to grow, we're primed to connect their fans and inventory with the commercial marketplace and drive the strongest possible return on that investment."
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT SCRIPPS SPORTS
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the Professional Women’s Hockey League (PWHL), the Women’s TMRW Golf League (WTGL), Major League Volleyball (MLV), Pro Cheer League (PCL), the National Hockey League’s (NHL) 2020 and 2021 Stanley Cup champion Tampa Bay Lightning, 2024 and 2025 Stanley Cup champion Florida Panthers, 2023 Stanley Cup champion Vegas Golden Knights, the Utah Mammoth, the Nashville Predators, the Detroit Pistons of the NBA, the Las Vegas Aces of the WNBA, Denver Summit FC of the NWSL and the NCAA’s Big Sky Conference. Scripps Sports is owned by The E.W. Scripps Company (NASDAQ: SSP).
