Playfly Sports Announces First Collegiate Jersey Patch Deal
- 3 days ago
- 3 min read
Louisiana State University Athletics and Woodside Energy collaborate in
first-of-its-kind collegiate partnership
NEW YORK, NY (February 16, 2026) — Playfly Sports, the sports industry’s leading revenue maximization company, today announced that it has facilitated the first-ever collegiate jersey patch sponsorship agreement between Louisiana State University (LSU) Athletics and Woodside Energy, a global energy company.
As the Official Legacy Partner of LSU Athletics, Woodside Energy’s logo will appear across all 21 varsity competition uniforms beginning in the 2026–2027 athletic season. The jersey patches will be custom-designed to complement LSU’s iconic purple and gold. The multi-year deal, created in collaboration with Playfly Sports, includes marketing and brand assets that span in-stadium activation opportunities, digital and social, and TV-visible signage.
The partnership includes a dedicated investment in community‑focused programming designed to deliver meaningful and lasting impact across Louisiana. As an Official Community Partner of LSU Athletics, Woodside will collaborate with the university to develop initiatives that address local needs and strengthen communities throughout the state.
“We’re excited to partner with LSU in this historic initiative that reflects our long-term commitment to Louisiana,” said Daniel Kalms, Woodside’s Executive Vice President and Chief Operating Officer International. “This collaboration goes beyond the playing field - it supports student-athletes and the Louisiana community, and builds a meaningful legacy in the state.”
“In this new era of NIL, we’re thrilled to have a partner in Playfly that is constantly innovative and quick to respond when new opportunities arise,” said Verge Ausberry, Vice President and Athletic Director at LSU. “Playfly has played an integral role, especially via their Playfly Max platform, in weaving Woodside into the fabric of our athletic department and helping us further engage with our local community.”
“This deal between LSU and Woodside will set a new standard for jersey patch sponsorship agreements in collegiate athletics, and we’re proud to be the first to reach this milestone,” said Christy Hedgpeth, President, Playfly Sports Properties. “As the NIL landscape continues to shift in a post-House world, we’re proud to be at the forefront of pioneering first-of-their-kind agreements to unlock new sources of revenue for our partners.”
CONTACT:
Danaé Joumard, Playfly Marketing and Communications
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT LSU ATHLETICS
Located in Baton Rouge, Louisiana, LSU Athletics serves as the athletic department of Louisiana’s flagship university. Competing in Division I, and a proud member of the Southeastern Conference, LSU has captured 53 team national championships and consistently ranks among the nation’s elite across all 21 varsity sports.
ABOUT WOODSIDE ENERGY
Woodside is a global energy company, operating across three continents. We provide the energy the world needs to heat homes, keep the lights on and support industry. Our resilient and diversified portfolio of oil, gas and new energy projects includes Louisiana LNG and Beaumont New Ammonia. Woodside is one of the largest oil and gas producers in the Gulf of America, where we are actively expanding production and exploring.
