Playfly & CarShield partner on local advertising campaign for 2026 MLB season

Partnership with Playfly Sports to offer unparalleled local access to CarShield’s national audience

O’FALLON, MO / NEW YORK, NY, USA (May 12, 2026) – CarShield, America’s #1 Auto Protection Company specializing in protecting customers from the high cost of vehicle repairs, today announced a significant partnership for the 2026 MLB season. Playfly Sports, the sports industry’s leading revenue maximization company, partnered with CarShield to offer unrivaled access to home team fans across key markets for the brand. Alongside InterMedia, CarShield’s media agency, Playfly Sports developed a strategic campaign targeting twenty MLB teams.

Following a successful NHL campaign with Playfly Sports in 2025, CarShield expanded its relationship with Playfly through an eight-figure MLB partnership focused on premium live sports programming in key markets. Playfly designed the collaboration to maximize both national reach and local scale market engagement. CarShield will maintain a substantial presence across regional sports networks in 20 markets during the first half of the MLB season, before refining its focus to 12 teams in the second half leading up to the MLB Postseason. 

The partnership also includes several high-value marketing assets, including a postgame sponsorship with the St. Louis Cardinals and defensive lineup sponsorships for the New York Yankees, Philadelphia Phillies, Atlanta Braves, as well as other teams. In addition, Playfly Sports engaged Vision Insights and DISQO to conduct an in-depth custom study measuring the campaign’s impact on brand recognition and awareness. 

“Playfly’s unique model enables CarShield to reach its target fans on a nightly basis, delivering only in the markets that matter for them, with no wasted spend,” said Nick Cartan, Managing Director of Playfly Media. “By representing every team across every market, we're delivering CarShield a turnkey customized program, with market-specific creative and measurable fan attribution at scale.”

“This partnership reflects the evolution of modern sports advertising, combining the scale of national media with the precision and authenticity of local market engagement,” said Kevin Szymanski, Executive Vice President of InterMedia Advertising. “Together with Playfly Sports, we’ve built a market-by-market strategy that allows CarShield to align with passionate MLB fan bases in meaningful ways while maximizing efficiency, attribution, and long-term brand impact.”

“Partnering with Playfly Sports gives us a powerful way to show up where our customers are, deeply engaged in their local MLB communities. By tapping into these market-level fan bases, we’re not just increasing visibility for the CarShield brand, we’re building more authentic, trusted connections that drive long-term brand awareness and customer affinity,” said CMO Jason Miazza. “We value partnerships with a purpose, and it was an incredible trio together with Playfly and Intermedia.”

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ABOUT CARSHIELD

CarShield is a leading provider of vehicle protection plans, helping drivers manage the cost of covered repairs on most vehicles. CarShield offers flexible coverage options for a wide range of budgets and driving needs. Plans include unmatched benefits like 24/7 roadside assistance, courtesy towing and rental car options. Coverage is supported by a nationwide network of repair facilities and dedicated customer service. For more information, visit CarShield.com.

ABOUT INTERMEDIA ADVERTISING

InterMedia Advertising is a fully integrated advertising, media, and marketing organization known for combining performance-driven strategies with high-impact brand building. Founded in 1974, the company provides comprehensive media solutions across planning, buying, creative production, analytics, and marketing technology. InterMedia develops accountable, data-driven campaigns designed to deliver measurable business outcomes across television, streaming, digital, sports, and emerging media platforms. To learn more, visit IM.Agency or follow InterMedia on LinkedIn.

ABOUT PLAYFLY SPORTS

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com