Naismith Basketball Hall of Fame partners with Playfly Sports on exclusive multimedia rights sales

SPRINGFIELD, MA / NEW YORK, NY, USA (May 7, 2026) – The Naismith Basketball Hall of Fame, the global home of basketball's greatest moments and legends, dedicated to honoring and promoting the sport through a world-class museum, worldwide events, and educational initiatives that carry the sport's legacy forward, today announced an exclusive partnership with Playfly Sports, the sports industry’s leading revenue maximization company, for their multimedia rights (MMR) sales. The seven-year deal will begin on July 1, 2026. 

As the exclusive multimedia rights sales agent for the Hall, Playfly will market sponsorship and media inventory across the museum, Hall of Fame events, including the annual Enshrinement Weekend, awards, hospitality, non-conference collegiate games, multiple elite high school events including the premier Hoophall Classic and youth/grassroots tournaments. 

“The Naismith Basketball Hall of Fame is a revered brand with exceptional upside growth potential, and we're honored to lock arms with the team at the Naismith Hall of Fame for the next chapter of this very unique and valuable story,” said Christy Hedgpeth, President, Playfly Sports Properties. “Playfly’s connectivity and scale across youth, high school, college, and pro basketball make us the natural fit to expand the Hall's global reach and accelerate revenue growth.”

“Playfly brings expertise across all levels of the game, reach, and infrastructure to help us grow the Naismith Basketball Hall of Fame brand on a global scale,” said John Doleva, President and CEO, Naismith Basketball Hall of Fame. “This partnership connects us with the right partners across the right platforms, and positions us to drive the kind of meaningful, sustainable growth that will expand the Hall of Fame’s brand and revenue for years to come.” 

XXX

ABOUT NAISMITH BASKETBALL HALL OF FAME

Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Basketball Hall of Fame is an independent nonprofit 501(c)(3) organization dedicated to promoting, preserving, and celebrating the game of basketball at every level – men and women, amateur and professional players, coaches, and contributors, both domestically and internationally. The Hall of Fame museum is home to more than 475 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits, and test their skills on the Jerry Colangelo "Court of Dreams." Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 150 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum, and events, visit hoophall.com and follow @hoophall. 

ABOUT PLAYFLY SPORTS

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com