Merrimack Athletic Department Announces Partnership with Playfly Sports
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New York, NY/NORTH ANDOVER, MASS (June 17, 2026) The Merrimack College athletic department on June 17 announced a three-year partnership with Playfly Sports, the sports industry’s leading revenue maximization company for ticket sales.
Playfly Sports will manage the outbound ticket sales for the college’s athletic department. Playfly will oversee the ticket sales for Merrimack men’s and women’s hockey and men’s and women’s basketball games at Lawler Arena as well as football games at Duane Stadium.
“In the changing college sports landscape, it is imperative that we are able to remain competitive and generate revenue for our athletic department,” Merrimack College athletic director Joe Foley said. “Playfly has proven their ability to support ticketing sales time and time again, and we have full confidence they will help us achieve our financial goals.”
The company operates ticket sales and other revenue generation efforts for over 65 college athletic departments and 100 professional teams with a portfolio of over 2,200 advertisers.
With a main corporate office in Pennsylvania, Playfly will have two employees located at the Merrimack ticket office.
“With our schools, we are immensely focused on building partnerships that will be mutually successful,” said Joe Kronander, the vice president of client development at Playfly Sports. “Playfly’s resources across business units have led to a proven track record of revenue generation that will take Merrimack Athletics to the next level.”
Playfly has been named a “Best Place to Work in Sports” by Sports Business Journal, Front Office Sports, and Newsweek.
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CONTACTS:
Ashley Marshall
EDP, Business Operations, Transformation & Marketing, Playfly Sports
Sean McGuire
Assistant Athletic Director of Strategic Communications
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ABOUT MERRIMACK
Merrimack College sponsors 28 Division I varsity sports and competes primarily in the Metro Atlantic Athletic Conference while the men's and women's hockey teams compete in Hockey East and field hockey team competes in the Northeast Conference. The Warriors are committed to excellence in competition, academics and community engagement while providing a transformative student-athlete experience.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.