Kansas City Athletics (UMKC) Partners with Playfly Sports on Sponsorship and Ticketing
- 2d
- 2 min read
NEW YORK, NY/KANSAS CITY, MO (June 16, 2026) Kansas City Athletics officially announced a four-year partnership with Playfly Sports, the sports industry’s leading revenue maximization firm. Within the terms of the partnership, Playfly will assist the Roos with ticketing and sponsorship sales across their entire portfolio of NCAA Division 1 sport offerings.
As part of the agreement, an on-campus staff of two will manage ticket and sponsorship sales and fulfillment. Playfly will also provide a comprehensive pricing study on ticket pricing and sponsorship opportunities, including men’s basketball as the Roos return to the historic Municipal Auditorium in the heart of downtown Kansas City for home games.
“Our partnership with Playfly will be vital in our efforts to elevate tickets sales, sponsorships, and overall revenue-growth opportunities,” said Dr. Brandon Martin, Vice Chancellor and Director of Athletics at the University of Missouri-Kansas City. “Playfly will offer new ways to maximize data, enhance the fan experience, and partner with us in taking the “Big LEAP” with our transition to Municipal Auditorium. In essence, our alliance with Playfly will ensure that KC Athletics is positioned for growth and sustained excellence in the ever-changing collegiate landscape.”
“Our expertise will bring a new pricing map and growth structure across Kansas City Athletics, particularly in the ticketed sports of men’s and women’s basketball, men’s and women’s soccer and volleyball team,” said Joe Kronander, Vice President, Client Development at Playfly Sports. “Our strategy and consulting teams provide a level of innovation — and results — that is unparalleled across the industry, and we are bringing that in full force to Kansas City.”
XXX
CONTACTS:
Danaé Joumard
Marketing and Communications, Playfly Sports
Jerod Fox
Kansas City Athletics
316-249-2846
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.