Colo-Colo Appoints Playfly Sports as Exclusive Commercial Partner for Estadio Monumental
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Playfly to lead naming rights, founding partner sales, and end-to-end commercial program development as Estadio Monumental expands to 60,000 seats
NEW YORK, NY, USA / SANTIAGO, CHILE (April 28, 2026) — El Club Social y Deportivo Colo-Colo (Colo-Colo), the most popular and successful club football team in Chile, today announced a partnership with Playfly Sports, the sports industry’s leading revenue maximization company, to lead naming rights and founding partner sales for Estadio Monumental as the iconic venue undergoes a landmark renovation.
As part of the two-year agreement, Playfly will represent Colo-Colo for sponsorship consulting, stadium and Founding Partner sales, connecting Colo-Colo to its network of global brands to create meaningful partnerships. Playfly Sports will apply its proprietary valuation tools in commercial collaboration with the club and stadium architects, to guarantee that venue developments and brand partnerships enhance the fan experience as Colo-Colo renovates Estadio Monumental capable of holding 60,000 fans, making it the largest stadium in Chile.
“Our goal is to help Colo-Colo make Estadio Monumental the most modern football stadium in Chile and one of the great football venues in the world, capable of hosting major international football competitions,” said Jessi Sanchez, SVP of Consulting and Valuation at Playfly Sports. “What makes this mandate different is that our work starts at the architectural stage, providing our naming rights partner with the opportunity to be embedded into every hospitality area, every integration point, and every fan-facing asset, with value built in from the first drawing.”
“We were drawn to Playfly because of their deeply comprehensive sales approach that is focused on our needs and leveraging every aspect of the organization,” said Anibal Mosa, Colo-Colo President. “Playfly brings experience across some of the most consequential stadium commercial programs globally and can support us in building a commercial program that matches our ambition. We’re looking forward to working with them to welcome hundreds of thousands of new fans into our stadium each year.”
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CONTACTS:
Danaé Joumard
Marketing and Communications, Playfly Sports
Militza García
Communications Manager, Blanco Y Negro S.A (Colo-Colo)
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
ABOUT COLO-COLO
Colo-Colo is the most popular and successful sports institution in Chile, founded on April 19, 1925, by a group of young men led by our founder, David Arellano. Throughout its history, the club has established itself as a symbol of identity, passion, and tradition for millions of fans across the country. Colo-Colo is the only Chilean team to have won the Copa Libertadores, achieved in 1991, and also holds the record for the most First Division titles in national football, with 34 stars. The club plays its home matches at the Estadio Monumental, located in the commune of Macul, in Santiago.Beyond sports, the club stands out for its social commitment, promoting community, educational, and charitable initiatives through its various departments, including youth football and women's football—which also won the Copa Libertadores in 2012. Colo-Colo represents a century-long history marked by "garra" (grit), collective effort, and a strong bond with its people, values that position it as one of the most significant sports institutions in Chile and South America.