BPG|Sports partners with Playfly Sports for sponsorship & naming rights

WILMINGTON, DE / NEW YORK, NY (June 9, 2026) – BPG|Sports, a full-service sports management firm, today announced that Playfly Sports, the sports industry’s leading revenue maximization company, will lead sponsorship and naming rights sales for its facilities and clubs.

In the three-year agreement, BPG is engaging Playfly to sell naming rights and sponsorship inventory for their four facilities and soccer and lacrosse clubs, led by General Manager Ryan Wolfe. Playfly’s consulting arm conducted a thorough valuation of BPG’s properties and assets, the first of its kind in youth sports, which will help to drive increased and sustained revenue.

“Driving revenue for BPG will expand the breadth and depth of services we can offer to our athletes,” said Stephen Cavalier, SVP & General Manager, BPG|Sports. “Playfly is the industry leader in the revenue generation space, and we’re looking forward to moving full steam ahead as they enter this segment of the market.”

“Youth sports are the entryway to fandom, the foundation of the Playfly business” said Ryan Wolfe, General Manager of BPG Sports Properties. “This marks an important first for us in a space with countless growth opportunities and avenues for revenue generation.” 

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ABOUT BPG SPORTS

BPG|SPORTS is a full-service sports management firm dedicated to elevating the youth and amateur sports experience through facility development, programming, and strategic partnerships. Headquartered in Wilmington, DE, BPG owns and operates a portfolio of four premier indoor and outdoor multi-sport venues, anchoring proprietary soccer and lacrosse club programs that develop athletes from grassroots through elite levels. BPG's integrated model — combining venue ownership, club programming, tournaments, leagues, camps, and sponsorship — generates measurable economic impact in the communities it serves while setting a new operating standard for the youth sports industry. By aggregating programming under professionalized operations, BPG|SPORTS delivers a differentiated experience for athletes, families, partners, and host communities. To learn more, visit [www.bpgsports.com].

ABOUT PLAYFLY SPORTS

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com