ATLANTA, GA — The University of Hawai’i (Manoa) and Playfly Aspire are excited to announce a multi-year, sales, service, and research partnership dedicated to enhancing revenue streams across all Rainbow Warriors’ and Rainbow Wāhine ticketed sports programs. Playfly Aspire will bring its industry-leading collegiate athletics practices to the Aloha State through an on-campus Fan Relationship Management Center (FRMC). In addition to maximizing ticket revenue, the FRMC staff will work alongside internal Ahahui Koa Ānuenue staff to seamlessly support the growth of Hawai’i Athletics’ donor base. On the research side, Playfly Aspire’s award-winning Strategy, Analytics, and Marketing (SAM) team will use extensive inventory valuation expertise to optimize football ticket pricing at the Clarence T.C. Ching Athletics Complex as the Rainbow Warriors continue to improve and modify their interim facility. Craig Angelos, UH Athletic Director, expressed enthusiasm about the partnership,

“Having Playfly Aspire join our program is a tremendous addition to the Hawai’i Athletics family. We look forward to the benefits this collaboration will bring to our fan base while elevating our ticket sales efforts to new heights.”

Chad Cardinal, Senior Vice President of Strategy & Operations at Playfly Aspire, echoed this sentiment, stating,

“The entire Playfly Aspire team is thrilled to lock arms with our new partners at the University of Hawai’i and bring our hands-on approach and industry-leading ticketing strategies to O’ahu. United in our commitment to excellence, we are poised to maximize fan experience and revenue opportunities alongside Hawai’i Athletics.”

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About Hawai’i Athletics The University of Hawai’i at Manoa is a public institution serving more than 19,000 students. Renowned for its commitment to both academic and athletic achievement, the university has fostered a legacy that transcends the Pacific. Hawai’i sponsors 21 varsity sports who compete as the Rainbow Warriors (men) and Rainbow Wāhine (women) primarily within the Big West and Mountain West conferences. Select achievements by Hawai’i athletics include the Football program’s 2008 Sugar Bowl appearance, four national championships for Women’s Volleyball, and Men’s Volleyball’s back-to-back national titles in 2021 and 2022. Connect with the University of Hawai’i on Instagram and Twitter (X). About Playfly Aspire Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research , sales and service training, and best-in-industry fan relationship management. For more information about Playfly Aspire, visit: www.theaspiregroupinc.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter. For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com

University of Hawai'i and Playfly Aspire Unveil Powerful Partnership