BERWYN, PA (March 13, 2025) – Playfly Sports, the sports industry’s leading revenue maximization company, today announced the release of its latest FanScore report, a white paper entitled Modernizing the Business of College Sports. This comprehensive report provides an in-depth analysis of the evolving landscape of collegiate athletics, offering insights that show why Athletics Departments that adopt an ‘enterprise mindset’ will outpace their peers. As college sports experiences transformative shifts—including Name, Image, and Likeness (NIL), the transfer portal, conference realignments, and discussions surrounding a potential college football “Super League”— leaders in College Athletics face unprecedented pressures. Modernizing the Business of College Sports explores these seismic changes and the new commercially focused operational model collegiate Athletics Enterprises must adopt to remain competitive and financially sustainable. “Because college athletics has experienced such profound change, the leaders who fully embrace an enterprise mindset are best positioned for the future. Increasingly, commercial success will translate to competitive success,” said Christy Hedgpeth, President of Playfly Sports Properties. “As business strategists and revenue maximizers, our reason for being is to provide forward-leaning strategies and deliver outsized results to help our partners thrive in this new era. Our latest FanScore report provides a window into how we think about and approach this dynamic space.” The report outlines how the most successful Athletics Enterprises will adopt an innovative business mindset, leveraging data-driven decision-making, third-party partnerships, and alternative capital structures. By implementing these strategies, Athletics Enterprises can unlock new revenue streams, enhance fan engagement, and secure a sustainable future in a rapidly changing sports ecosystem. As the collegiate sports industry continues its evolution, Playfly Sports remains committed to empowering leaders in College Athletics with the tools and expertise needed to navigate this complex landscape. To access the full Modernizing the Business of College Sports report, click HERE.

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ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.

Playfly Sports Releases Incisive New FanScore Report: Modernizing the Business of College Sports