BERWYN, PA (August 27, 2024) – Playfly Sports Properties, the dedicated collegiate and high school state association multimedia rights division of Playfly Sports, today announced a long-term extension agreement with Troy University Athletics. The extended multimedia rights partnership will continue Playfly and Troy’s innovative collaboration to create non-traditional marketing and revenue-driving opportunities.

“Our team is honored and eager to continue our relationship with Troy University Athletics, building on the record growth we have achieved together over the past 10 years,” said Christy Hedgpeth, President of Playfly Sports Properties. “As Troy’s athletic programs and fandom continue to rise, we are poised to further elevate the Trojans’ total fan experience and look forward to expanding the reach of the Troy brand throughout Alabama, the greater region, and beyond.”

“I am extremely excited about this transformational agreement and innovative partnership with Playfly that will allow Troy University Athletics to continue to excel and allow us to continue to invest in our student-athletes, facilities, and programs,” said Brent Jones, Troy Director of Athletics. “A new era of college athletics is upon us and Playfly has proven themselves as an engaging leader in the path forward. We are extremely excited about extending our partnership with a visionary company that will continue to be at the forefront of intercollegiate athletics for years to come. This partnership will provide real value to our fans, student-athletes, coaches, and staff as we continue to grow our resources, expand our brand and adapt to the changing landscape of intercollegiate athletics. I appreciate the partnership and value that Playfly sees in Troy University Athletics.”

As part of the renewed agreement, Playfly Sports will continue to manage all aspects of the corporate partnerships’ portfolio for Troy Athletics, connecting brands with passionate Trojan fans. The property is a single source outlet, integrating sponsorship opportunities to deliver corporate partnership programs across all platforms of Troy Athletics including on-premise signage, marketing, promotions and game sponsorships, media, and hospitality. Additionally, Playfly will initiate a dedicated capital expense investment to improve multiple aspects of the Troy Athletics experience.

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ABOUT PLAYFLY SPORTS Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 85% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.

Playfly Sports Properties Extends MMR Partnership with Troy University Athletics