PHILADELPHIA (October 4, 2021) – Playfly Sports, the nationally-scaled, Berwyn, Pa.-based sports marketing and media company, announced today the hiring of Kate McKinnon as its brand-new Head of HR. The company now boasts more than 350 employees across the United States and Canada as it enters its first fully staffed year. McKinnon comes to Playfly with more than a decade of HR leadership experience, having worked in a variety of industries including healthcare, telecommunications, financial services, travel, non-profit, and consulting. Most recently, McKinnon served as the Chief People Officer with Fourlane. “We are thrilled to welcome Kate to our growing leadership team as a proven people leader,” said Craig Sloan, Chief Operating Officer at Playfly Sports. “Our top priority as a growing organization is our people. With Kate’s proven track record and enthusiastic focus on diversity, equity and inclusion, we feel confident in the employee experience we are developing here at Playfly.” In 2021, McKinnon’s work with Genesis Healthcare was the focus of a published study by The Case for Women and Emerald Publishing, “Using Diversity, Equity, and Inclusion to Drive Outcomes at CareerStaff Unlimited.” The Kutztown University graduate also guest lectures at Temple University several times a year, teaching Organizational Change and Leadership Development, HR Metrics, and Introduction to Human Resources. Additionally, McKinnon received her Master of Leadership Development from Penn State. Upon graduation, she was inducted into the Beta Gamma Sigma Business Honor Society and was awarded Penn State’s 2008-2009 Graduating Class Crocodile Enterprises Award for Leadership Development. She subsequently earned her PHR and SHRM-CP Certifications to enhance her expertise in Human Resources. “I am thrilled to be joining Playfly during a period of such successful growth,” said McKinnon. “I look forward to utilizing my experience to lead this group of talented sports professionals and foster a best-in-class employee experience.” McKinnon will be instrumental in further cultivating Playfly’s ongoing DE&I strategy, employee experience, culture enhancements, and overall HR strategy.

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About Playfly Sports Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com

Playfly Sports Hires Industry Leader Kate Mckinnon as New Head of HR