LOS ANGELES, Calif. – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing, and technology, is excited to announce its continued partnership with McDonald’s Southern California, as we embark on the fourth year of community gaming tournaments. The next two-day tournament, the SoCal Gaming Spring Spectacular featuring VALORANT, is set for Saturday-Sunday, April 27-28. Register today HERE. “We recognize the unique space gaming offers advertisers to engage with younger consumers,” says Marisol Sanchez, So Cal McDonald’s Owner/Operator. “Gen Z Gamers are an important target for McDonald’s. That’s why we offer gaming opportunities that are enjoyable and can build positivity between our target and the Brand.” The collaboration hosts two gaming tournaments each year, one in the Spring and one in the Fall, with the next slated for April 27-28. The event is open to everyone in Southern California 13 years of age and older, and the winner takes home a custom pair of sneakers as well as cool McDonald’s swag. “We were tasked with targeting a very specific demographic,” said Cameron Wong from Playfly Sports Properties. “I think we produced an out-of-the-box solution that has grown steadily over time and created a buzz for the client. This goes beyond branding; it’s a unique form of consumer engagement.” The program originated in 2020 during the pandemic. Playfly created a turnkey solution for McDonalds, offering an event that essentially anyone of age could play. The program has seen growth with every event. “We try and impress the players with the prizes”, says Wong. “But sometimes the ideas are so cool, creatively it can be tough to top. It’s a welcomed challenge.”

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ABOUT PLAYFLY SPORTS Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com. About Davis Elen Davis Elen is a full-service, independently owned advertising agency with $300 million in billings. Headquartered in downtown Los Angeles, it also has five satellite offices across the country. Since its inception in 1948, Davis Elen has remained focused on one guiding principle: Think inside the box. That’s the kind of thinking that matters. From strategy to creative to media, we believe our strategic and creative thinking sets us apart and is the foundation of success for our clients such as Toyota, McDonald’s, Best Buy Health, Smart & Final and more. Whether it’s brand-building strategies, creative services and/or media planning designed to deliver results, the Davis Elen approach leads with thinking that will cut through the clutter and separate its clients from the competition.

Playfly, McDonald's SoCal Announce Spring Spectacular Tournament