ATLANTA, GA - The University of the Pacific (Pacific) and Playfly Aspire have announced a multi-year partnership focused on enhancing fan experiences and maximizing revenue. Playfly Aspire’s on-site Fan Relationship Management Center (FRMC) will be entrusted with sponsorship sales, service, and activation, nurturing the growth of the Pacific Athletics Fund through donor acquisition and upsells, and selling across Pacific’s seven ticketed sports. Pacific will have access to Playfly Aspire’s award-winning Strategy, Analytics, and Marketing (SAM) team throughout the partnership to consult on data-driven decisions around ticket pricing, menu creation, and fan engagement. Pacific marks the 7th West Coast Conference member to partner with Playfly Aspire, whose extensive experience in the region has helped drive tens of millions of dollars in ticket and donation revenue for current and former WCC members to date. "We are thrilled to partner with Playfly Aspire to elevate our ticket sales efforts and enhance the overall fan experience. Playfly Aspire’s expertise and dedication to excellence align perfectly with our vision for Pacific Athletics, and we look forward to achieving great success together." - Adam Tschuor, Athletic Director at the University of the Pacific "As we embark on this exciting journey with the University of the Pacific, we're thrilled to join forces with the Tigers to elevate their athletics program to new heights. At Playfly Aspire, our all-inclusive approach underscores a commitment to enhancing the overall fan experience while ensuring the long-term success of our partners. Relationships are best served locally, which is why we are installing a dedicated three-person team to engage Pacific’s rich community of alumni, donors, and corporate sponsors. Together with the Tigers, we look forward to learning, teaching, and achieving remarkable milestones." – Bill Fagan, Playfly Aspire President & CEO

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About Pacific Athletics The University of the Pacific Tigers boast a rich history of excellence and achievement in athletics. Notably, Pacific’s women’s volleyball program qualified for an impressive 24 consecutive NCAA Tournaments from 1981 to 2004 on its way to back-to-back national championships in 1985 and 1986. In 2013, the Tigers expanded their athletic offerings, introducing men's soccer, women's track and field, and women's beach volleyball teams. Follow Pacific Athletics on Facebook, Twitter (X) and Instagram for all of the latest news and updates. Visit pacifictigers.com for additional information on Pacific Athletics. About Playfly Aspire Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire has pioneered the outsourced ticket sales niche since establishing its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than three hundred collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth. For more information about Playfly Aspire, visit https://www.theaspiregroupinc.com/and follow us on Facebook, Twitter (X), LinkedIn and Instagram for all of the latest news and updates. For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com

Pacific, Playfly Aspire Announce Multi-Year Ticket, Sponsorship, and Donation Partnership