ATLANTA, GA – Florida Gulf Coast University (FGCU) and Playfly Aspire have announced a multi-year partnership aimed at enhancing fan experiences and maximizing revenue. Playfly Aspire’s on-site team will manage the Eagles’ sponsorship and ticket sales, while also supporting name, image, and likeness (NIL) strategy and engagement. Playfly Aspire has a proven track record of ticket and sponsorship revenue growth in the region, partnering with four current or former ASUN Conference members. Playfly is also an innovator in the NIL space as the first rights holder to pay a NIL deal directly and the first to facilitate sponsor NIL deals using cross campus assets. This innovative spirit alongside Playfly’s internal strategy and consulting teams will produce data-driven results across FGCU athletics. Colin Hargis, Director of Athletics at FGCU, spoke about the new partnership:

“We are excited to partner with Playfly Aspire, generating new resources to best support our student-athletes in our pursuit of excellence. This partnership will better position FGCU for sustained success and aid in our mission to develop transformative student leaders while positively impacting the Southwest Florida community.”

Chad Cardinal, Senior Vice President and Head of Playfly Aspire Properties:

"We are grateful to partner with FGCU and support Colin, Lauren, and their team's unique vision. Serving existing partnerships while fostering new relationships aligns with our strengths. We look forward to driving results for the Eagles, student-athletes, and the Southwest Florida community."

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About Florida Gulf Coast University Florida Gulf Coast University (FGCU), located in Fort Myers, Florida, competes in NCAA Division I as a member of the ASUN Conference and sponsors 15 intercollegiate athletic teams. Recent successes include seven consecutive women’s basketball Atlantic Sun championships and appearances by the softball, women’s soccer and women’s volleyball programs in the NCAA Tournament. About Playfly Aspire Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management. For more information about Playfly Aspire, visit: www.playflyaspire.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter. For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com

FGCU and Playfly Aspire Announce Sponsorship, Ticketing, and NIL Partnership