LOUISVILLE, Ky. / BERWYN, Pa. (September 17, 2025) – College.town, the premier professional resources and intelligence hub for leaders in collegiate athletics, today announced a major strategic partnership with Playfly Sports, the sports industry’s leading revenue maximization company. As part of the expansive partnership, Playfly Sports will be the presenting sponsor of the industry-leading D1.ticker Morning Edition and will support College.town publications with key industry data and insights about revenue generation and fan engagement. “We are thrilled to partner with the entire Playfly Sports team to help spotlight their portfolio of innovative solutions,” said Matt Roberts, Founder & CEO of College.town. “Our partnership is much more than sponsorship - we are excited to launch new innovative assets together that will bring thought leadership in college athletics to a new level. They have a powerful story, and we are excited to help craft and deliver their message to the most influential leaders in college athletics.” This active partnership is built on a shared entrepreneurial spirit and a mutual commitment to driving growth and thought leadership for partners across the sports ecosystem. The collaboration will leverage Playfly Sports’ fan-focused and data-driven approach to connect with the influential leaders who read D1.ticker daily. "We couldn't be more excited to join forces with Matt and the entire College.town team,” said Playfly Sports CEO Craig Sloan. “At this pivotal time in college athletics, it's crucial to not only do great work but to tell that story effectively. This collaboration gives us an unparalleled ability to spotlight the innovative and impactful results our Playfly Sports team is bringing to our collegiate, high school and professional sports partners all across the country." This presenting sponsorship marks the first phase of this strategic partnership. College.town and Playfly Sports are actively collaborating on a new resource specifically designed for the revenue and marketing leaders of college athletics, with another major announcement expected in the coming weeks.

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ABOUT COLLEGE.TOWN College.town is the premier professional resources and intelligence hub for leaders and professionals in collegiate athletics, unifying a comprehensive portfolio of trusted brands including D1.ticker, CollegeSports.jobs, AthleticDirectorU, D1.dossiers, and PinnacleCollegiate. Formerly Drive & Company, College.town is dedicated to powering the people who power college sports by providing essential news, career opportunities, professional development, strategic insights, and a connected community. Our purpose is to identify solutions that create and bring value to deal makers, policy makers and C-suite administrators across higher education. ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com

College.town and Playfly Sports Announce Major Strategic Partnership